Future-proof your knowledge.
Optimize your product presence.
Make the most of your time.
Build your resilience.
Secure your legacy.
Custom training design, knowledge product design, & skill preservation solutions for farmers, specialty food producers, craft beverage makers, agricultural service & product providers, food content creators…& the orgs and institutions that support them.
If you're like most folks in the agriculture, specialty food, and craft beverage sectors, you feel these truths in your bones: your time is precious. Your knowledge is complex. People are relying on your success. Your products or services are rooted in community, consistency, story, & skill. You worry about how circumstances beyond your control and the challenges unique to your business can derail your success - and you want a solution to your worries.
What you know and make isn’t just your business - it’s part of your legacy.
And your legacy - just like your profits & your people - are worth protecting.
The expertise and top-tier offerings you've cultivated through years of experience isn't just valuable for the future of your business or org and the people who rely on you - it’s essential for the future of your whole industry.
But preserving your expertise for the future (and making time to share it effectively in the present) can feel overwhelming - maybe even impossible.
You want to contribute to a bright, resilient future for specialty food, craft beverage, and agriculture. You want to have strong, user-friendly systems in place to preserve & share your knowledge in case you can’t. You want to stop wasting time repeating internal training. You want your knowledge and skills to generate more profit with less effort. You want your SOPs to be fail-proof by design. You want your business to be ready for whatever the future holds.
But you’re busy. Even if you knew where to begin, there wouldn’t be enough hours in the day to get there.
So…where do you start?
Let’s turn complexity into simplicity.
When we work together, you’ll…
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Preserve essential knowledge, stories, and skills, ensuring they're never lost or diluted - no matter what the world throws at you. Your communities, your teams, your profits, your clients, your resilience, and perhaps even your business legacy depends on it.
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Stop repeating yourself. Capture your expertise once, and train or launch products effectively forever in a way that honors your time and makes your knowledge accessible on-demand for the people you support. Your time is precious - use it to deliver personalized training and hands-on skills assessment…not remind Sam how to change a keg for the third time this week or manually email another sourdough guide to a customer.
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Standardize best practices, recipes, and solutions across your operation. This will ensure excellence no matter who is doing the planting, brewing, distilling, butchering, or baking that day. If we want consistent customers, we have to offer consistent product. If we want consistent organizational and business outcomes, we have to have consistent org and business inputs.
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Boost employee satisfaction, knowledge/skill retention, and pride in their work through engaging, professional-grade training resources. Turn online audiences into evangelists for your brand. Not everyone learns the same - seeing something done once or reading a PDF doesn’t work for everyone. When your training and knowledge products honor that, everyone succeeds, everyone feels seen, and everyone feels pride and purpose in their work and life.
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The usefulness of what I create for you and your team goes beyond your back of house or your online course. Microlearning is a trending marketing tool and educational marketing assets enjoy higher-than-average engagement, so sharing select content from your assets (or creating dedicated educational marketing) is a great way to build customer/audience connection. For the vendors and distributors who bring your product to the public, engaging story-based assets that go beyond the sales sheet increase their capacity to sell your products in memorable ways (and keep your SKUs sticky in their minds).
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If you’ve ever thought about launching an online course, digital knowledge product, or interactive learning community, there’s never been a better time. Sharing your knowledge and stewarding a space for collaborative learning isn’t just existentially rewarding - it can also be a great way to diversify the income ecosystem of your farm, brand, company, or organization.
…but don’t take my word for it - take theirs:
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"[Jack's] above-and-beyond educational intuition...and ability to synthesize knowledge from expert sources has the ability to shape...success & build legacy."
Kayla Strom, Farm to Institution Program Director @ NOFA-VT
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"You'd be hard pressed to find someone as capable an architect of course curriculum as Jack. She was instrumental in building relationships and trust with our creator community and...beyond that, she's a great person to be around."
Mark Borum, Partnerships @ Nift
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"You were the rockstar that kept my project on track!"
Keith Johnson, Owner @ Keith Johnson Custom Woodworking / YouTube
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"Jack is one of the best course curriculum managers I have ever worked with. [She's] also a whiz at audience data analytics, onsite directing/producing instructional video content, and...is truly an amazing person to work with."
Jess Catorc, CoFounder @ Carry
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"Jack is an exceptionally knowledgeable professional in instructional design, UX/UI, and creating actionable resources. Their expertise and innovative approach significantly contributed to the success of our team."
Dr. Andrea Ortega, Founder + CEO, Palante Nonprofits and PhiloFund
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"Not only is [Jack] a strong leader and collaborator, she has a keen eye for design, appropriate & relevant content creation, and creativity...If I have the opportunity to work with her in the future, I'd be elated; she's that good!"
Suzanne Ivie, Director of Training @ BFC Solutions
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"I can’t say enough how stellar of a course designer Jack is...[she's] also such a strong relationship builder that no matter how anxious or obstinate a client was at the beginning, by the end they were singing the praises of the company for a job well done."
Cameron Caldwell, Ads @ Google
Does any of this feel familar?
You produce craft-quality foods, beverages, farm goods, industry support, food content, or related consulting that requires thoughtful attention to reliable processes, best practices, effective storytelling, and audience/client loyalty.
Your success is tied to customer or industry partner trust, satisfaction, and enthusiasm.
You worry about losing hard-won know-how when seasoned employees or expert contractors - yourself included - retire or move on. Frequent retraining in a seasonal or high-turnover environment might also be sapping your time.
You’re an expert in your field but you wonder if there are easier, more reliable, more consistent, more effective, and more profitable ways to share your knowledge than how you’re doing it now.
You sometimes dwell on how unforeseen circumstances could hurt your legacy, your workflow, your profits, your team, or your audience/client trust and satisfaction.
You feel energized and hopeful after conferences, trade shows, or industry learning experiences…but you wish you could feel that connection to peers and professional support all the time.
You hate being sold on one-size-fits-all solutions for your unique situation. (Honestly, you hate being sold to at all.)
If any of this rings a bell, you’ve probably already wished for ways to solve these issues…but you likely either don’t have time to bring plans to life, or don’t know where to start.
But here’s what you DO know:
You want the solution to be collaborative - not consultant-y.
You need an industry-aligned partner - not a generic service or AI answer.
You deserve to have your expert knowledge preserved and shared - and not just in hours-long recorded meetings and PDFs that will collect digital dust…
… THAT’S WHERE I COME IN.
Hi.
I’m Jack Thomas.
I help farmers, specialty food & beverage producers, food creators, ag/food authors, and the businesses & orgs that support them turn expertise into profitable systems and products.
I’m an ag/food-focused learning designer, Vermont farmsteader, award-winning craft food/beverage professional, and founder of WorkPlay Learning Design. Alongside my amazing clients, I build best-in-class solutions for people who love food and all that goes into bringing it to the table. With a client portfolio representing over $186M in distributed operating budgets, my field-tested experience is ready to support your business or org.
From proprietary skill preservation assets to for-profit online courses; from onboarding and apprenticeship pathways to SOP systems; from educational marketing that strengthens trust in your products to industry-specific online learning and collaboration spaces - I design and build assets, systems, programs, and online communities that address challenges, improve your business ecosystem, share resources, spread brand awareness, improve teaching, support growth, and create accessible spaces for year-round education and collaboration.
When people clarify what they know, preserve it for the future, and share it effectively, they gain and retain dedicated workers and audiences, improve product quality, and build more viable businesses. In the process, our working lands, craft food/beverage economies, and online food communities gain resilience, sustainable growth, and limitless potential.
If you believe that education is part of the core infrastructure of a thriving food system, you’re in the right place. Reach out to book a free connection call, ask questions, or let me know how I can support you, your business, or your organization.